I wrote a breakdown of Sparks & Honey’s 2019 “Precision Consumer 2030” report (created in partnership with WEF & presented at Davos). It explores how mood, diet, stress & sleep data are being funneled into a market-shaping infrastructure through health/wellness platforms.
The original document’s full of things most people think are speculative, but were already mapped out 5+ years ago. Would love feedback or pushback on how realistic this trajectory actually is.
I wrote a breakdown of Sparks & Honey’s 2019 “Precision Consumer 2030” report (created in partnership with WEF & presented at Davos). It explores how mood, diet, stress & sleep data are being funneled into a market-shaping infrastructure through health/wellness platforms. The original document’s full of things most people think are speculative, but were already mapped out 5+ years ago. Would love feedback or pushback on how realistic this trajectory actually is.