The whole premise of this article is troubling. I don’t want there to be a single standard for vertically-integrated EV design.
I want BYD to compete with Tesla, each having distinct stacks. I want Ford to differ from GM.
The pace of EV innovation since the 2010s came from companies like Tesla breaking the mold and doing things differently from legacy auto, sometimes with stubbornness and audacity that caused the media to shame them, and claim they’d be bankrupt within weeks.
IMO we need that sense of urgency and existentialism injected back into the industry. We need EVs to be exciting if people are to be inspired to make the switch. With one or two exceptions (eg charging standards), the last thing we need is the imposition of supranational standards, regulations and homogenisation that brings innovation to a grinding halt and leaves all carmakers with a lowest-common-denominator generic solution
The whole premise of this article is troubling. I don’t want there to be a single standard for vertically-integrated EV design.
I want BYD to compete with Tesla, each having distinct stacks. I want Ford to differ from GM.
The pace of EV innovation since the 2010s came from companies like Tesla breaking the mold and doing things differently from legacy auto, sometimes with stubbornness and audacity that caused the media to shame them, and claim they’d be bankrupt within weeks.
IMO we need that sense of urgency and existentialism injected back into the industry. We need EVs to be exciting if people are to be inspired to make the switch. With one or two exceptions (eg charging standards), the last thing we need is the imposition of supranational standards, regulations and homogenisation that brings innovation to a grinding halt and leaves all carmakers with a lowest-common-denominator generic solution