I am not sure why it took Apple this long. In 2013 and 2014 I wrote how Apple's services revenue would or should be an iPhone subscription model and bundled with Apple Care by default instead of relying on App Store.
Apple doesn't need the immediate cash, as a matter of fact for a long time Apple's problem was that they have too much cash on hand.
It would also allow Apple to put up pricing of iPhone, making the leasing program a lot more attractive.
Carrier financing is so popular in the US too, it only makes sense for Apple to take a piece of that pie and let users go directly to Apple instead of through the carriers.
What worries me is that this spells further price increases across the lineup, and the leasing option is serving as a way for consumers to be able to stomach the ever increasing price of RAM. There's going to be a limit to how expensive these products can be before sales start really suffering and moving to hardware-as-a-service extends that runway even further.
I am not sure why it took Apple this long. In 2013 and 2014 I wrote how Apple's services revenue would or should be an iPhone subscription model and bundled with Apple Care by default instead of relying on App Store.
Apple doesn't need the immediate cash, as a matter of fact for a long time Apple's problem was that they have too much cash on hand.
It would also allow Apple to put up pricing of iPhone, making the leasing program a lot more attractive.
Unfortunately this is US only.
Carrier financing is so popular in the US too, it only makes sense for Apple to take a piece of that pie and let users go directly to Apple instead of through the carriers.
What worries me is that this spells further price increases across the lineup, and the leasing option is serving as a way for consumers to be able to stomach the ever increasing price of RAM. There's going to be a limit to how expensive these products can be before sales start really suffering and moving to hardware-as-a-service extends that runway even further.
https://www.cnbc.com/2025/11/23/how-device-hoarding-by-ameri...