Most SaaS companies focus too much on acquisition rather than trying to get as much upgrades from those signups.
I am not saying that acquisition is bad, dumb perspective, but from my experience, I know that doubling trial-to-paid conversions drive more revenue and profit than doubling signups.
If you still don't agree, I built a tool to let you know how much money you're letting on the table (and eventually how to take back that lost revenue)
Most SaaS companies focus too much on acquisition rather than trying to get as much upgrades from those signups.
I am not saying that acquisition is bad, dumb perspective, but from my experience, I know that doubling trial-to-paid conversions drive more revenue and profit than doubling signups. If you still don't agree, I built a tool to let you know how much money you're letting on the table (and eventually how to take back that lost revenue)