2 points | by bookofjoe 12 hours ago
3 comments
https://www.wsj.com/business/autos/harley-davidson-wanted-an...
Not one HD owner I ever talked to wanted an electric motorcycle. Part of the allure of the Harley is the sound of the motor. This is the classic example of a company ignoring what their customers want.
Those customers are aging out, and so the HD brand slowly dies with them. Current average age of a buyer is 50 and continues to rise.
Eventually you run out of old motorcycle enthusiasts who want vroom vroom.
https://www.newsweek.com/harley-davidson-motorcycle-defined-... | https://archive.today/yGxbn
https://www.reuters.com/business/autos-transportation/harley...
https://news.ycombinator.com/item?id=46040988
https://www.wsj.com/business/autos/harley-davidson-wanted-an...
Not one HD owner I ever talked to wanted an electric motorcycle. Part of the allure of the Harley is the sound of the motor. This is the classic example of a company ignoring what their customers want.
Those customers are aging out, and so the HD brand slowly dies with them. Current average age of a buyer is 50 and continues to rise.
Eventually you run out of old motorcycle enthusiasts who want vroom vroom.
https://www.newsweek.com/harley-davidson-motorcycle-defined-... | https://archive.today/yGxbn
https://www.reuters.com/business/autos-transportation/harley...
https://news.ycombinator.com/item?id=46040988